The mission of Heritage Development/Nezha.com is: Develop the world market for the high-quality, fashionable, boutique items with Chinese cultural contents.
The strategy to accomplish this mission is: Select specific subjects/themes with market potentials within the Chinese folklore culture, from which to develop relevant series of high quality products, both soft and hard; and leverage the nezha.com website as both the development platform and the carrier of brand-name recognition to precipitate and cultivate competitive advantages, so as to eventually achieve the mutual growth of the trisome of brand-name, product, and market.
Specifically, the products to be developed can be classified as "hard" or "soft". For the "hard" boutique items, Nezha is the first theme. The first round gifts and premiums of Nezha dolls are named "Classic Series," and they are derived from the cartoon movie:
o "Nezha Returning Flesh and Bonds to Parents"
o "Gallantly Descending from Heaven"
The market positioning is decoration items for use in shops, offices, homes, and autos. They are made of two types of materials: PVC and alloy, with the later type named "Classic (Deluxe) Series."
As to the website, it is both the development platform for the "soft" products and the carrier of the brand-name. Nezha.com is, first of all, the natural home of Nezha in the virtual world of internet, and is the info center for the collection of Nezha related literatures, shows, works, legends, crafts, studies, and activities. and also the public park for fans of Nezha to share and exchange ideas. Second, the internet domain name is probably the only thing in the world today that has no counterfeits. So, the website is the entity for aggregating and accumulating the power of Nezha as a brand name, as well as the channel of authority for conducting announcements and sales of Nezha product series.
In terms of "soft" product development, the folklore subject area selected to be the first development target is the so-called "8-characters", or the theory of ZiPing fateology.
It is worthwhile to emphasize here that Nezha.com is not yet-another website for "fate calculation," but simplily through this unique viewing angle to explore and introduce the Chinese traditional culture with a modern world view. Specifically, articles aimed at exploring the origin of the Chinese Fateology will be published here weekly (or bi-weekly) and with a focus on the cultural aspects. They will touch on subjects across many fields of history, archaeology, astronomy/astrology, calendar systems, I-Ching(The Book of Change), YinYang, BaGua(Eight-diagram), TCM (Traditional Chinese Medicine), etc. A forum open to public will allow viewers to participate in the discussion and exchange ideas.
In the long run, the core value of Nezha.com, as a brand-name, is represented and captured in the concept of "The Internet Teahouse" - By offering the visitors of Nezha.com a cup of Chinese culture tea, continusously brewed freshly, this website will enable people to experience the traditional chinese culture and acquire credible and accurate relevant knowledge and insights while enjoying a relaxed and refreshing moment.